FAQs

1. What is The Standard Model for Business?

The Standard Model for Business is a structured framework for how organisations are built, scaled and governed.

It provides a complete system view of an enterprise, enabling leaders to understand how strategy, operations, governance and assurance fit together.

2. Who is this for?

The Standard Model is designed for:

  • Ambitious professionals wanting to progress to an executive level

  • Senior executives and leadership teams

  • Investors and board members

  • Founders scaling organisations

3. How is this different from traditional consulting or training?

Traditional consulting or training typically focuses on individual functions or short-term initiatives.

The Standard Model provides a complete enterprise architecture, identifying how all components of a business fit together and where structural gaps exist.

It is system-led, not project-led.

4. What outcomes should we expect?

Clients typically achieve:

  • Clear visibility of their organisation as a system

  • Identification of structural gaps and misalignment

  • Improved decision-making at leadership level

  • A defined path to scale, governance and control

For Enterprise Review clients, this includes a full architecture assessment and executive-level outputs.

5. What is the Standard Model Enterprise Review?

This is a comprehensive, enterprise-wide diagnostic of your organisation.

It assesses how your business is structured, identifies gaps across all functions, and provides a clear roadmap for alignment, governance and scale.

6. Why is the Enterprise Review priced at $250,000?

The Review is a full enterprise-level assessment, comparable in scope to large-scale advisory or audit programmes.

It delivers:

  • End-to-end organisational visibility

  • Structural gap analysis

  • Executive alignment and decision frameworks

The value lies in transforming how the organisation is understood and managed at leadership level.

7. What is SMX (Standard Model eXperience)?

SMX is a five-day executive business simulation where participants build and run a company using the Standard Model architecture.

It is designed to give leaders practical, system-level understanding of how organisations operate under pressure.

8. Who can attend SMX?

SMX is by invitation only.

Participants are typically:

  • Senior executives

  • High-potential leaders and ambitious professionals

  • Investors and decision-makers

This ensures a high-quality cohort and peer-level discussion.

9. Why is SMX priced at $15,000 per seat?

SMX is not a training course; it is an immersive executive business simulation.

Participants gain:

  • Real-time decision-making experience

  • Exposure to full enterprise dynamics

  • Deep understanding of business architecture

It compresses years of experience into five days.

10. Do I need to read the book before engaging?

No. The book provides the conceptual foundation, but all products are designed to be self-contained and practical.

11. Is this framework industry-specific?

No. The Standard Model is industry-agnostic and applies across sectors, including financial services, manufacturing, technology and government.

12. Can this be applied to my organisation immediately?

Yes. The framework is designed for direct application, whether through:

  • Enterprise Review

  • SMX

  • Assessments

  • Training

  • Internal adoption by leadership teams

13. Do you provide ongoing support?

Yes. For Enterprise Review clients, ongoing support can be provided to ensure implementation, alignment and accountability over time.

14. Is this a certification or methodology?

It is a framework and operating model, not a certification.

It defines how organisations should be structured and managed, rather than providing a checklist or compliance standard.

15. How do we get started?

You can:

  • Apply for SMX

  • Enquire about an Enterprise Review

  • Explore the framework through the book and online resources

16. Is this the right solution for every organisation?

No. The Standard Model is most valuable for organisations with complexity, scale, or ambition to grow.

It is not intended for small businesses without structure or leadership capacity to implement change.