Understand the whole business. Strengthen what matters.

From free assessments to enterprise reviews, our products help you understand where you are, identify the gaps that matter and take the next step with clarity.

Choose what you need:

Free Assessments

See what to strengthen next

Three free assessments designed for professionals, entrepreneurs and executives who want greater clarity about their next stage of development.

Each assessment takes less than ten minutes and provides an instant personalised report based on your answers.

What you receive

  • A focused online assessment

  • A personalised score and report

  • A clearer view of your strengths and gaps

  • Practical guidance on where to focus next

  • Immediate results upon completion

Less than 10 minutes
Copmpletely Free

Choose the assessment that fits your path

For Professionals
See which areas of business knowledge and leadership capability you need to develop as you prepare for more senior roles.

For Entrepreneurs
Discover the structural gaps that may be limiting your company’s ability to stabilise, scale and become more investable.

For Executives
Identify where stronger alignment may be needed across strategy, performance, governance and the wider organisation.

Choose your assessment:

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Free Executive Summary

See the whole model. Start here.

Business is easier to understand when you can see how all the parts fit together.

This free Executive Summary gives you a clear introduction to The Standard Model for Business. Discover the five stages of business, the twenty functions every organisation needs and how companies develop from an initial idea into mature, governed and assured enterprises.

Best for:

Professionals, entrepreneurs and executives who want a quick, practical introduction to the complete model.

Inside the Executive Summary:

  • The five stages: Start, Stabilise, Grow, Govern and Assure

  • An introduction to all twenty business functions

  • A clear visual map of how the functions connect

  • The financing journey across each stage

Available as a free download. No sign-up required.

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Book

See business as a whole.

Most people learn one part of business. This book shows you how all the parts fit together.

The Standard Model for Business gives you a clear map of how organisations are built, stabilised, scaled, governed and assured. It helps you move beyond your own function, connect the dots across the enterprise and understand business from a leader’s perspective.

Best for:

Professionals, entrepreneurs and executives who want a complete understanding of how business works.

Inside the book

  • The five stages of business: Start, Stabilise, Grow, Govern and Assure

  • The twenty functions every organisation needs

  • Practical examples drawn from real businesses

  • A financing model aligned to business maturity

  • Questions and actions to apply what you learn

Available in paperback and Kindle.

Know business better. Do better business.

Three conference or seminar booklets titled 'The Standard Model for Business' with a background resembling a train map.
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Standard Model Maturity Assessment

Measure your organisation.
Know where to focus.

Most leaders can see that parts of their organisation need improvement. The challenge is knowing which gaps matter most and what to address first.

The Maturity Assessment measures your organisation across all five stages, twenty functions and eighty units of The Standard Model for Business.

Best for:

Entrepreneurs, executives and leadership teams seeking a structured first diagnostic.

What you receive:

  • Maturity results from Initial to Optimised

  • Scores across your organisation, stages, functions and units

  • Identification of strengths and capability gaps

  • Prioritised recommendations

  • A personalised PDF report

Price: $500

The full purchase price can be credited towards higher priced products within 12 months.

30-Day Confidence Guarantee: If you complete the Maturity Assessment and don't believe it has delivered meaningful value, we'll refund your purchase in full.

Standard Model Enterprise Review

See how your organisation works. Know what needs to improve.

As organisations grow, problems rarely sit within one team or function. Gaps in structure, processes, governance or responsibilities can affect the whole business.

The Enterprise Review provides a detailed review of your organisation using The Standard Model for Business. We work with your leadership team, review relevant information and assess how the different parts of the organisation work together.

Best for:

Executives, boards, investors and leadership teams who need a clear, independent view of a larger or more complex organisation.

What you receive:

  • A review across the relevant stages and functions of The Standard Model

  • A clear view of where the organisation is strong

  • Identification of important gaps and areas for improvement

  • Priorities for what should be addressed first

  • Clear recommendations for leadership

  • A detailed executive report

Price: $50,000

The full $50,000 fee can be credited towards a Standard Model Enterprise Transformation engagement.

Standard Model eXperience

Run the business. See the whole system.

Understanding business is one thing. Leading it under pressure is another.

SMX is an immersive business simulation that places participants in the leadership team of a company as it moves through The Standard Model for Business.

Teams make strategic, financial and operational decisions, respond to changing conditions and experience the consequences across the wider organisation. Every decision creates trade-offs. Every function is connected.

Best for:

Executives, emerging leaders and leadership teams seeking to develop enterprise-wide thinking and decision-making.

What you experience:

  • An immersive, team-based business simulation

  • Decisions spanning all five stages of The Standard Model for Business

  • Realistic strategic, financial and operational challenges

  • Competing priorities, uncertainty and unexpected events

  • Immediate consequences from leadership decisions

  • Facilitated reflection, feedback and learning

  • A deeper understanding of how the whole business works

Price: $15,000 per seat

Standard Model Enterprise Transformation

Transform the organisation. Build what comes next.

Knowing what needs to change is only the beginning. The challenge is turning that insight into coordinated action across the enterprise.

SMB Enterprise Transformation is our flagship engagement, designed to help leadership teams strengthen and transform their organisation using The Standard Model for Business as the architecture for change.

We work across the five stages, twenty functions and eighty units to identify priorities, design the future state and support implementation across the areas that matter most.

Best for:

CEOs, boards and leadership teams undertaking significant organisational transformation, scaling or professionalisation.

What you receive:

  • Enterprise-wide assessment across The Standard Model for Business

  • Identification and prioritisation of critical capability gaps

  • Target operating model and future-state design

  • A structured enterprise transformation roadmap

  • Defined initiatives, owners, priorities and milestones

  • Implementation support across priority functions

  • Leadership workshops and executive alignment

  • Progress monitoring and transformation governance

  • Direct access to SMB expertise throughout the engagement

Price: From $250,000

Enterprise Transformation engagements are tailored to the organisation’s scale, complexity and transformation priorities.