I didn't set out to write a business framework. I started my career like many professionals: learning one function at a time.
Over the next twenty+ years, I worked with boards, executives and leadership teams across Europe, the Middle East, Asia and the United States. I worked in audit, risk, governance and assurance, helping organisations solve problems and make better decisions.
Along the way, I found myself inside semiconductor factories, renewable energy projects, technology companies, private equity portfolios and global investment platforms. What surprised me was that, although every organisation looked different on the surface, they all followed the same underlying patterns.
Yet most professionals, including myself, were never taught how those parts fit together. They learned their function, but not the whole system. That gap inspired me to create The Standard Model for Business.
My goal was to build a simple map that helps people understand how organisations are built, how they grow, and how leaders create long-term success.
Because once you can see the whole system, you can lead it with confidence.