Privacy Policy

The Standard Model for Business

Last updated: March 2026

1. Introduction

The Standard Model for Business (“we”, “our”, or “us”) respects your privacy and is committed to protecting personal data.

This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit standardmodelforbusiness.com (the “Website”) or interact with our services.

We aim to comply with applicable data protection laws, including:

  • The EU General Data Protection Regulation (GDPR)

  • The UK GDPR and Data Protection Act 2018

  • Other applicable privacy laws and regulations in jurisdictions where our users are located.

By accessing or using this Website, you acknowledge the practices described in this policy.

2. Personal Data We Collect

We may collect and process the following categories of personal data.

Information You Provide

When you interact with the Website, you may provide information such as:

  • Name

  • Email address

  • Company name

  • Job title

  • Contact information

  • Professional information

  • Information submitted through forms, event registrations, downloads, or enquiries

Automatically Collected Information

When you visit the Website, certain information may be collected automatically:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Date and time of visits

  • Pages viewed

  • Referral source

  • Website usage data

This information may be collected through cookies, analytics tools, and server logs.

3. How We Use Personal Data

We may use personal data for the following purposes:

  • Responding to enquiries or contact requests

  • Providing information about the Standard Model for Business framework, products, and services

  • Managing registrations for events, courses, or workshops

  • Delivering requested resources or downloads

  • Operating and improving the Website

  • Analysing usage and engagement with the Website

  • Maintaining security and preventing misuse or fraud

  • Communicating with users who have requested updates or communications

  • Complying with legal obligations

We do not sell personal data to third parties.

4. Legal Basis for Processing (GDPR)

Where the GDPR applies, we process personal data on one or more of the following lawful bases:

Consent

Where you have provided consent to receive communications or marketing materials.

Legitimate Interests

Where processing is necessary for our legitimate business interests, including:

  • operating and improving the Website

  • analysing user engagement

  • maintaining security

  • responding to enquiries

We ensure these interests do not override your fundamental rights.

Contractual Necessity

Where processing is required to provide requested services, such as event registration or product delivery.

Legal Obligation

Where processing is necessary to comply with applicable legal or regulatory requirements.

5. Cookies and Tracking Technologies

The Website may use cookies and similar technologies to:

  • ensure proper website functionality

  • analyse visitor behaviour

  • improve website performance

  • remember user preferences

Cookies may include:

  • Essential cookies required for site functionality

  • Analytics cookies used to understand site usage

  • Performance cookies used to improve website experience

Where required by law, users will be provided with a cookie consent mechanism when visiting the Website.

You can manage or disable cookies through your browser settings.

6. Third-Party Services

We may use trusted third-party providers to operate and support the Website, including services such as:

  • website hosting providers

  • analytics platforms

  • email distribution services

  • marketing automation tools

  • payment processors (where applicable)

These providers may process personal data only on our behalf and under appropriate contractual safeguards.

7. International Data Transfers

As the Website may be accessed globally, personal data may be transferred to or processed in countries outside your country of residence.

Where such transfers occur, we implement appropriate safeguards in accordance with applicable data protection laws, including:

  • standard contractual clauses

  • contractual data protection provisions

  • equivalent legal safeguards

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including:

  • responding to enquiries

  • maintaining business records

  • complying with legal obligations

When personal data is no longer required, it will be securely deleted or anonymised.

9. Your Data Protection Rights

Depending on your jurisdiction, you may have rights including:

  • The right to access personal data we hold about you

  • The right to request correction of inaccurate data

  • The right to request deletion of personal data

  • The right to restrict processing

  • The right to data portability

  • The right to object to processing

  • The right to withdraw consent for marketing communications

Requests may be submitted via the contact details below.

We will respond to requests in accordance with applicable legal requirements.

10. Marketing Communications

If you subscribe to receive updates, newsletters, or marketing communications, you may opt out at any time by:

  • clicking the unsubscribe link in emails, or

  • contacting us directly.

We will not send marketing communications without appropriate consent where required by law.

11. Data Security

We implement appropriate technical and organisational security measures designed to protect personal data against:

  • unauthorised access

  • loss

  • misuse

  • disclosure

  • alteration

However, no internet-based system can be guaranteed to be completely secure.

12. Third-Party Websites

The Website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of such external websites.

Users should review the privacy policies of those websites separately.

13. Children's Privacy

This Website is not directed toward individuals under the age of 18, and we do not knowingly collect personal data from children.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements.

The latest version will always be available on this page.